Brands leverage Popfly to find eager micro-creators, source short-form videos and curate authentic images of their products in the wild. The more premium the product, the more likely brands are to find creators eager to create with them for nothing more than product. Just be sure to respect creators!

Brands spending in this range typically receive 5-10 pieces of UGC and/or 1-2 sponsored posts per month from micro to macro creators. This content is great to help build up the brands social page or get started with influencer posts.

Brands who fall in this range typically start interacting with the upper echelon of creators. They get anywhere from 8-20 pieces of great content from creators who often end up filling up their roster of ambassadors.

Here we see brands doing it all. They generally have three buckets of content.
‍
First, their content library--they get licensed UGC from talented creators to populate their ads manager and daily social.

Second, influencer and sponsored content--target audiences hear about the brand's product organically.

Finally, ambassadors and affiliates--these brands manage a tight group of 10s or even hundreds of influencers and creators who steadily sharing the love.

Social media is saturated with these brands and their brand image is usually very well received.