About Popfly and this role

Popfly is shifting how brands and creators co-create. As a fast-growing, tech-forward startup, we’re building a platform that’s essential for brands and creators to collaborate and scale.

This is a leadership role where you’ll drive explosive growth, craft key content, and build vibrant communities that elevate Popfly to the forefront of the industry. You’ll work with top brands and creators, shaping the way they collaborate while growing your own career in a dynamic, supportive team. Popfly offers solid pay, strong benefits, and the opportunity to unlock serious growth–both professionally and personally. 

The Role’s Mission

Take Popfly’s content, community, and social strategy to the next level by creating growth-focused campaigns that position Popfly as a must-have platform for creators and brands alike. Drive impact across multiple channels by being a curious, adaptive leader who anticipates trends, optimizes strategies, and innovates relentlessly.

Key Responsibilities

• Growth in Social Presence:
  
  • Develop and execute strategies to grow Popfly’s social media presence across Instagram, TikTok, LinkedIn, and other platforms.
  • Lead the creation of viral, trendsetting content that resonates with creators, brands, and influencers.
  • Test and iterate constantly to push boundaries, maximize engagement, and drive visibility.
  • Lead our Social Media team toward consistent, engaging content.
• Content Creation & Production:
  
  • Create and oversee content across various formats, including blogs, newsletters, videos, pod casts, and partner content.
  • Lead video production for product launches, educational resources, and audience-relevant fun content.
  • Deliver breakthrough creative campaigns that establish Popfly as a market leader.
• Community Building & Creator Programs:
  
  • Kickstart and lead Popfly’s community management efforts, engaging contributors, ambassadors, and VIP creators.
  • Launch and manage initiatives like the Emerging Creator Program, driving participation and excitement. Create content across channels to support the initiative. 
• Cross-Functional Collaboration:
  
  • Partner with sales, growth, ops, and product teams to align social and community strategies with business objectives.
  • Develop narratives and content that inspire leads, grow creator acquisition, and enhance brand loyalty.
• Innovation & Experimentation:
  
  • Maintain a culture of innovation by beta testing new ideas and uncovering growth opportunities.
• Operational Partnership:
  
  • Partner with ops to:
    
    • Create scalable processes, automate workflows, and develop playbooks to ensure efficiency as Popfly grows.
    • Implement data-driven decision-making to streamline operations and inform future strategies.

Keys for Success

1. Social Media Growth:
   
   • Achieve aggressive follower and engagement growth across core platforms.
   • Maintain a pipeline of high-performing content that sets Popfly apart from competitors.
2. Community Engagement:
   
   • Build and activate a vibrant, engaged community of contributors, ambassadors, and VIP creators.
   • Work closely with the community to instill and incentivize community-led growth tactics.
   • Meet participation and satisfaction goals for creator programs like the Emerging Creator Program.
3. Content Impact:
   
   • Deliver measurable results in organic traffic, lead generation, and creator acquisition through blog and social content.
4. Process Scalability:
   
   • Work with the operation team to design and document scalable social workflows and playbooks to support rapid growth.
5. Thought Leadership:
   
   • Position Popfly as a trendsetter and thought leader in the creator economy, gaining recognition among creators and brands.

The Ideal Candidate

• Adaptable & Curious: A natural generalist who thrives on learning and figuring out how to win in new spaces.
• Creative: Able to think outside the box, generate fresh ideas, and push boundaries to create trendsetting content and campaigns.
• Innovative Storyteller: A creative visionary who can craft compelling narratives that stand out.
• Data-Driven: Able to measure success, iterate, and continuously improve strategies based on analytics.
• Influencer Mindset (Preferred): Bonus points if you’re a micro or macro influencer on platforms like TikTok, Instagram, LinkedIn, or YouTube.
• Passion For the Outdoors: Experience working with outdoor brands and creators is a big plus.
• High Work Ethic: A self-starter who’s organized, driven, and thrives in fast-paced environments.

Why This Role Is Transformative

• You’ll build a legacy by turning Popfly into a market leader in the creator economy.
• You’ll work with a growing, innovative team in an exciting industry.
• You’ll lead initiatives that directly impact creators, brands, and Popfly’s success.
• Flexible work environment—hybrid and in-office (Orange County, CA).

Compensation

This role offers a competitive salary of $110,000 - $140,000. Salary will be commensurate with experience. This role is strongly preferred to be in-office (Orange County, CA), or hybrid.

Benefits

• Flexible Healthcare Benefits: Choose the plan that works best for you.
• Generous PTO: Take the time you need to recharge and perform at your best.
• Adventure Cash: We’ll cover some of your next adventure—go explore!
• Annual Retreat: A fun, team-building getaway to recharge and connect with the team.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We celebrate diverse perspectives and are committed to creating an inclusive environment for all employees.